I’ve previously referenced the finding of the 2018-2019 World Quality Report (WQR) published by Capgemini that cites the lack of test data as being one of the top two challenges facing teams trying to improve the velocity of their application development efforts. Organizations that recognize this are beginning to actively address these challenges. The best way to do this is, as I have previously stated, is by implementing a robust test data management (TDM) solution.
The reality is that many organizations that have moved to DevOps are still trying to solve this issue without making a TDM investment. There are some scenarios where that can be successful. However, as environments grow in both size and complexity, those approaches don’t really scale well. As a result, those organizations are not going to derive the full value of the investment.